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The path to success with Generative AI

 
 

1 MINUTE SUMMARY OF: FOUR WAYS GENAI CAN GIVE YOU A COMPETITIVE EDGE

The path to success with Generative AI


WHY READ THIS

Discover how to leverage Generative AI (GenAI) to gain a competitive edge.


IN BRIEF
Successfully adopting GenAI requires a tailored approach. Organisations must strategically decide where to deploy this technology. The following four strategies will help pinpoint opportunities for a competitive advantage.

THE FOUR STRATEGIES

  • Scaling intelligence. GenAI can scale intelligent decision-making, addressing numerous routine decisions that typically don't warrant human analysis. With GenAI handling these, humans can focus on higher-impact tasks.

  • Harnessing past learnings for future benefit. Organisations often overlook past experiences when adopting new technologies. GenAI can preserve 'organisational memory' to apply past lessons in real-time and enhance process optimisation.

  • Enhancing intuition. GenAI promises to automate aspects of human intuition, allowing more tasks to be automated and improving the capacity to leverage intuitive decision-making.

  • Magnifying existing advantage. GenAI has the potential to reshape both the structure of companies and their decision-making processes. Firms with superior data or the capability to develop advanced models can harness GenAI more effectively, significantly expanding their competitive edge.

THE BOTTOM LINE
GenAI provides a powerful toolset for organisations to redesign their efforts at competitive advantage and further enhance existing capabilities.


Based on a video by Anton Ovchinnikov, David Dubois, Miguel Sousa Lobo and Hyunjin Kim
Published by INSEAD Videos